About DNA / Strategic Plan

Identity Statement

The DNA is a professional nursing organization comprised of a diverse group of individuals committed to quality care through sharing knowledge and expertise.

Mission Statement/Core Purpose

The core purpose of the DNA is to promote excellence in dermatologic care.

Vision Statement

The vision of the DNA is to be the preeminent voice of quality dermatology health care.

Core Values

  • The welfare of the patient must come first, and individuals can be empowered to positively impact their own health.
  • Commitment to the dermatology specialty; superlative dermatologic care positively affects patient outcomes.
  • A visionary organization, where risk taking is valued as a learning opportunity.
  • Leadership, innovation, creation, and pursuit of new knowledge.
  • Ethical, honest, dedicated, responsible behavior.
  • Valuing diversity and encouraging inclusiveness.
  • Collaboration, camaraderie and fun.

Goal 1: Membership

The DNA will be an inclusive community of dermatology health care providers.
Objective 1: Increase RN/NP membership to maintain recognition as a professional nursing organization.
Objective 2: Increase the recognition and participation of associate members and LPNs/LVNs.
Objective 3: Increase educational/mentoring opportunities that are easily accessible and timely and promote career mobility.

Goal 2: Image

The DNA and its members will be recognized and respected as experts in the field of dermatologic nursing care.
Objective 1: Increase recognition of the value of a DNC.
Objective 2: Increase visibility of the DNA and its members.
Objective 3: Increase communication to members and the public of our accomplishments.
Objective 4: Increase our impact and visibility with our alliances.
Objective 5: Clarify the image and role of the DNA.

Goal 3: Professional Competency

Participation in DNA education activities will increase the competency of those caring for dermatology patients.
Objective 1: Increase the number and accessibility of educational activities.
Objective 2: Increase the number of members who are certified, specifically nurse practitioners (NPs).
Objective 3: Enhance our strength as the distributor of new and cutting edge information.
Objective 4: Become increasingly known and utilized as the resource center for education.

Goal 4: Research

The DNA will enhance dermatology nursing through the integration of evidence-based practice into everyday clinical practice.
Objective 1: Promote members' awareness and understanding of evidence-based practice to dermatology nursing.
Objective 2: Develop members' skills in assessing, critiquing and utilizing research-based evidence to influence dermatology nursing practice and policy.
Objective 3: Develop a common research agenda for the specialty of dermatology nursing.
Objective 4: Enhance the capacity to support members' involvement in conducting, participating in, and generating dermatology nursing research.

Goal 5: Advocacy and Influence

The DNA will be an effective advocate for members, patients, and the general public.
Objective 1: Increase overall awareness of financial strategies and resources.
Objective 2: Increase membership involvement and understanding in advocacy efforts.
Objective 3: Develop a Political Action Committee.
Objective 4: Increase nurses’ and patients’ access to educational tools.